Burberry attracts 200,000 to its social network
British clothing brand Burberry has attracted more than 200,000 unique users and 3m page views to its new social network since launching last week.
The Art Of The Trench encourages visitors to upload pictures of themselves wearing a Burberry trenchcoat to build its own community of fans of the brand. Burberry wants to build on the 700,000 fans it has attracted on Facebook.
Christopher Bailey, creative director for Burberry, said, “Everybody has a different story related to their coat or the first time they came into contact with one. I love the idea that people from all over the world can share those stories and images with each other.”
From New Media Age
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