State of Lux

Ever since the dynamic and erudite young fashion blogger Tavi appeared at the runway shows in New York this past September, the fashion industry has partaken in a veritable social media orgy. Article after article rightfully declared the 13 year-old blogger and her talented fashion blogger brothers and sisters — BryanBoy, Susie Bubble and others — the new fashion stars.

During New York Fashion Week in September, The New York Times Technology section exclaimed: “Young bloggers Have Ear of Fashion Heavyweights.” Then, Women’s Wear Daily declared: “Everyone’s doing it: Brands take on Social Media,” and followed with  “Bricks Versus Clicks: Front Row at D&G,” ranking the front row presence of bloggers at D&G in Milan as a “Defining Moment” of the Spring/Summer 2010 collections.

But it didn’t there. The Independent in London showcased the “New Kids on the Blog,” Metro News in Toronto said “Style bloggers bring fashion to the masses,” the Irish Independent said fashion blogs are “Writing with Style,” the Financial Times revealed that “Style bloggers take centre stage” and the International Herald Tribune chimed in, saying that we are moving “From Couture — to Conversation.”

And while nothing delights us more than to see bloggers finally getting the attention and respect they deserve, the time has come for a bit of a social media reality check…

Read the full article, written by Imran Ahmed, Editor of The Business of Fashion.