State of Lux

Luxury brands are finding themselves increasingly drawn towards mobile as an engagement platform, after all there are few technologies we have more intimate relationships with.  Dolce & Gabbana and Hugo Boss have both recently launched a number of mobile campaign strategies, including coupons(!) – not a marketing tool you would previously have associated with the luxury sector.  But now this type of retail promotion involves the shopper producing their iphone instead of a wad of crumpled paper from their pockets, which is a much more appealing route to discount.