State of Lux

Louis Vuitton is developing a series of emotion monitoring bags – technologically designed to ‘feel what you feel’. Well, sort of.

Although currently in concept stage, art director Fernando Lahoz includes information about the new product development on his website, “Louis Vuitton bags and wallets are now able to detect owners’ emotions thanks to these new LV jewelry accessories. The bag incorporates a new HERM (heart and emotion rate monitor) in the form of a beautiful piece of jewelry which can be purchased with a bag or separately at Louis Vuitton stores. When attached to a bag the HERM automatically transmits your location and heartbeat via Bluetooth/WiFi to the owner’s smartphone. This heart and emotion rate monitor is automatically tracking the heartbeat and transmitting the information via Bluetooth/Wi-Fi to a smartphone, creating a heartbeat path and storing all the data. The bag is connected to the owner more than ever, saving a trustworthy reminder of the feelings and emotions of the owner during each journey.”

The owner is then able to map journeys that have been taken with the bag, via a downloadable iPhone app. All of which is not only very cool, but is a powerful way to reinforce the ‘journey’ equity that has become an increasingly visible piece of the brand communication over recent years. It also lifts the brand to a new level of technological and social media relevance.

The concept has been developed by Louis Vuitton in conjunction with Ogilvy Paris and Ogilvy New York… No further information available yet on whether / when the product will be made, but it’s a fascinating glimpse into a technological future for traditional luxury.

(from Agenda Inc)