Luxury Brands: fashionably late to the ecommerce party
With the news that luxury lifestyle brand Chanel has made the decision to start selling its products directly to consumers via its website, and that Selfridges is soon to launch a transactional website, one could ask if this signifies an online migration for the elite ones, and in short, yes it does.
Pod 1′s Fadi Shuman gives us his opinion about what’s in store for ecommerce in the luxury sector this year.
Full story at Figaro Digital
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