State of Lux

Following on from our last piece, there are some interesting developments around video hotspotting that could have major implications for fashion and luxury industries.  Essentially they ustilise the engagement of video and link it to ecom.  Pokeware is one of the players which is gunning specifically for fashion.  As this demo on Dazed illustrates, there is still some way to go (static links as opposed to dynamic real-time).  It’s a space that is going to hot up dramatically in the coming months.  BoF have done a nice piece on it here.