State of Lux

PSFK published an article today which covers their research in to the Top 10 luxury sites compatibility with iPad.  Not a great result – only Gucci passed.  Why?  Well obviously due to their dependence on Flash, a technology that Steve Jobs has outlawed in both the iPad and iPhone.  While this decision is controversial it can’t be ignored by the luxury sector.  The iPad is just about to launch in major luxury markets markets like Japan, where iPhone penetration is 46%.  The lag time in not embracing the technology could cost dearly.  Let’s hope this isn’t a reflection of past trends the luxury industry has been slow to embrace.