State of Lux

Burberry launches motion-responsive campaign

Posted in Online marketing by stateoflux on June 25, 2010

Christopher Bailey is at it again, claiming another ‘digital first’ for luxury.  This time they’re launching a motion-responsive video campaign which allows users to rotate, pause and drag images 180 degrees.  The idea being to bring the reality of  show experience closer to the end user.  See & hear Christopher breaking it down here.

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