State of Lux

Lanvin’s Alber Elbaz

Posted in Branded content, Content, Fashion, Online marketing by stateoflux on October 7, 2011

Got to love Alber.  This is a great example of how to project personality through a luxury brand rather than creating a barrier between brand and audience.  After the much-less-than-perfect dance choreography, we see Alber taking centre stage at the end and busting some moves.  Can’t see Karl doing that anytime soon.

 

 

 

 

 

 

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