State of Lux

In a rapid paced digital world, Luxury brands need to stay abreast of emerging technologies and media and consider how they will impact their businesses. State of Lux is a new website aimed at exploring the latest in digital innovations within the global luxury sector. We constantly scour the web, unearthing the latest news and evaluating what brands are doing. We welcome feedback and input.

State of Lux is a project by the directors of Airlock, a London-based digital agency. Airlock specializes in developing and implementing digital strategies within the media and luxury sectors. Recent luxury clients include Burberry, Swarovski, DeBeers, Ossie Clark, Mr & Mrs Smith and Nota Bene.