State of Lux

BMW are now officially the world’s number one luxury car manufacturer.  Love or hate the brand image, their engineering credentials are undeniable.  Their Vision EfficientDynamics prototype is a major marketing investment as well as a design triumph.  As with so many successful luxury brands it is the content created by this kind of product innovation desirability that filters down to the mainstream market, creating a serious halo effect.  Check the brand film here.