The Changing State of Luxury
Rarely has there been a more aptly titled presentation for a blog post. This is @timstock’s beautiful and informative deck, which tackles a number of pressing luxury issues and illustrations of where we’re at.
Lanvin’s Alber Elbaz
Got to love Alber. This is a great example of how to project personality through a luxury brand rather than creating a barrier between brand and audience. After the much-less-than-perfect dance choreography, we see Alber taking centre stage at the end and busting some moves. Can’t see Karl doing that anytime soon.
Mr Porter to Test Men’s Urge to Shop Online
The debut of Mr Porter, the biggest ever launch of a men’s luxury-goods website, will be closely watched by the fashion industry to see whether there are enough active male shoppers to support a fashion site.
Mr Porter, a cousin of the successful Net-a-Porter site for women, is aiming to crack the notoriously tough men’s market when it comes to clothes shopping. Men tend to be quickly intimidated and turned off by new fashions being promoted in magazines and stores. And men sharply trail women when it comes to shopping for clothes online. Women’s online apparel sales in the U.S. rose 11% to $10.5 billion in 2010, compared with a 7% rise to $4.5 billion for men, according to NPD Group.
Full story at WSJ
Anti-Fur Protesters Take Over DKNY’s Facebook Page
The People for the Ethical Treatment of Animals (PETA) staged an anti-fur protest on clothing brand DKNY’s Facebook Page Monday morning.
Thirteen different users changed their Facebook profiles photos to block letters and posted in quick succession on the DKNY’s Page to spell out the words “DK Bunny Butcher” in protest of the brand’s use of rabbit fur (screenshot below). Dozens of supporters have since taken to the Page to voice their disdain for the LVMH-owned company’s practices, reaching many of the Page’s 200,000+ fans in the process.
Full story at Mashable
leave a comment