State of Lux

We’re big Chanel fans at SoL, but can’t help feeling that Karl’s latest ‘Vol De Jour’ film, available via their iPhone app, falls a little short of the mark when it comes to creating interesting digital content.  Why?  Because frankly it’s dull.  Beyond being able to see various pieces of the collection and getting a glimpse of Lara Stone in her smalls, it is of little value to the user, and therefore misses a major social opportunity.  This is reflected in the low views and ratings on public broadcast sites and largely disparaging user comments.  The experience is flat because it doesn’t embellish the brand and it leaves you wondering why Chanel doesn’t have more to say, which it certainly does.  Cool bike though…