To Be a ‘Friend,’ You Have to Listen: How Luxury Marketers Can Effectively Use Social Media
Affluents are more likely to use social media to look at brands, rather than to commit to a relationship with them. This new Unity Marketing report shows marketers ways to make the connection.
Europe’s top scoring luxury brands
Those clever chaps at the Luxury Institute have just announced the results of their Luxury Brand Status Index, which cajoles high net worth individuals for the brands closest to their hearts. Here are the highlights:
Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in Europe?
The “Best of the Best” are: (LBSI score out of 10)
Women’s Fashion:
- Chanel-7.56
- Valentino-7.54
- Louis Vuitton-7.53
Women’s Shoes:
- Christian Louboutin-8.37
- Manolo Blahnik-8.35
- Jimmy Choo-8.30
Handbags:
- Hermes- 7.84
- Chanel-7.69
- Jimmy Choo-7.66
Men’s Fashion:
- Loro Piana-7.79
- Ermenegildo Zegna-7.32
- Giorgio Armani-6.94
Men’s Shoes:
- Bottega Veneta-7.83
- Piaciotti Cesare-7.77
- Salvatore Ferragamo-7.64
Automobiles:
- Porsche-7.53
- Mercedes-Benz-7.24
- Jaguar-7.18
Hotels:
- Small Luxury Hotels of the World-8.40
- The Luxury Collection-8.25
- Maybourne Hotels-8.11
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