State of Lux » Research

The Changing State of Luxury

stateoflux — Mon, 10 Oct 2011 12:31:13 +0000

Rarely has there been a more aptly titled presentation for a blog post. This is @timstock’s beautiful and informative deck, which tackles a number of pressing luxury issues and illustrations of where we’re at.

The chic learn to click

stateoflux — Wed, 04 Aug 2010 10:02:09 +0000

Stumbled across this very interesting article in the Ecomonist last week. Well worth a read.

To Be a ‘Friend,’ You Have to Listen: How Luxury Marketers Can Effectively Use Social Media

stateoflux — Mon, 01 Mar 2010 21:26:28 +0000

Affluents are more likely to use social media to look at brands, rather than to commit to a relationship with them. This new Unity Marketing report shows marketers ways to make the connection.

Europe’s top scoring luxury brands

stateoflux — Wed, 25 Nov 2009 22:24:06 +0000

Those clever chaps at the Luxury Institute have just announced the results of their Luxury Brand Status Index, which cajoles high net worth individuals for the brands closest to their hearts. Here are the highlights:

Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in Europe?

The “Best of the Best” are: (LBSI score out of 10)

Women’s Fashion:

Chanel-7.56
Valentino-7.54
Louis Vuitton-7.53

Women’s Shoes:

Christian Louboutin-8.37
Manolo Blahnik-8.35
Jimmy Choo-8.30

Handbags:

Hermes- 7.84
Chanel-7.69
Jimmy Choo-7.66

Men’s Fashion:

Loro Piana-7.79
Ermenegildo Zegna-7.32
Giorgio Armani-6.94

Men’s Shoes:

Bottega Veneta-7.83
Piaciotti Cesare-7.77
Salvatore Ferragamo-7.64

Automobiles:

Porsche-7.53
Mercedes-Benz-7.24
Jaguar-7.18

Hotels:

Small Luxury Hotels of the World-8.40
The Luxury Collection-8.25
Maybourne Hotels-8.11