Dior launches online magazine
Dior has become the latest brand to try their hand at content publishing. With nearly 7-million followers on Facebook, it seemed like the natural next step. DiorMag.com launched this week, featuring a eight articles, with Friday’s fall fashion show the first headline event.
Dior’s ambition is to update the online magazine daily with news from Dior HQ and the company’s global activities.
Versions for the iPad and iPhone are expected in the coming months.
Online Fashion 100
Sadly State of Lux did not feature in Leon Bailey-Green’s Online Fashion 100. How rejected we feel.
Nevertheless it still makes for some interesting reading. Enjoy.
Top 10 Luxury Sites Don’t Work On iPad
PSFK published an article today which covers their research in to the Top 10 luxury sites compatibility with iPad. Not a great result – only Gucci passed. Why? Well obviously due to their dependence on Flash, a technology that Steve Jobs has outlawed in both the iPad and iPhone. While this decision is controversial it can’t be ignored by the luxury sector. The iPad is just about to launch in major luxury markets markets like Japan, where iPhone penetration is 46%. The lag time in not embracing the technology could cost dearly. Let’s hope this isn’t a reflection of past trends the luxury industry has been slow to embrace.
Stylite. Fashion meets stats.
This week see’s the launch of Styleite, a new website dedicated to providing its readers with the latest and greatest in fashion and beauty news, insight, and commentary. Styleite also hosts what they claim to be the web’s most innovative and interactive photo community, Style Sheets.
Perhaps the most interesting part of the site is what they call the “Power Grid”, a statistical analytics tool that sources the web in realtime to reveal which fashion industry icons are being spoken about the most. The tool objectively ranks people based on a number of different metrics, including anything and everything from blog mentions to circulation, Twitter followers to Google buzz depending on the category.
Styleite is certainly causing a bit of a stir amongst industry pundits and is definitely one we’ll be keeping an eye on.
New website brings crowd sourcing to fashion
An Internet startup called Fashion Stake launching in coming weeks aims to shake up the fashion industry, just as peer-to-peer file sharing changed the music industry.
Fashion Stake will allow customers to directly fund fashion designers by browsing on-line collections and buying a stake in a collection in return for credits to buy clothes. Patrons can also share ideas with designers and vote on collections.
The model, inspired by Internet-based social media networks like Twitter and Facebook, taps into a growing business model called crowd sourcing where entrepreneurs go directly to customers for content, funding, and distribution.
Full story at Reuters
LVMH Mixes Luxury Content With Commerce On Nowness.com
Global luxury group Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to showcase high-quality branded film content against a more sophisticated design aesthetic and insider editorial voice that luxury-goods consumers have come to expect – and that the broader audience of YouTube or Vimeo might not currently call for.
Full story at PSFK.
Condé Nast luxury titles coming to iPad
When the iPad was announced, some media partnerships were announced with it, but it wasn’t hard to guess that, in the period before the device actually comes to the market, we’ll see many more.
We already know that Condé Nast is working on an iPad version of Wired magazine, and we’ve even seen a demo version of it.
Now, New York Times reports that Condé Nast is preparing to launch some of its other top magazines on the iPad, with the first (besides Wired) being GQ, Vanity Fair, The New Yorker and Glamour. According to the NYT, when iPad arrives in April, GQ will be ready with a tablet version for that same month; Vanity Fair and Wired will follow in June, while The New Yorker and Glamour will have issues sometime in the summer.
“We feel confident enough that consumers will want our content in this new format that we are committing the resources necessary to be there. How large a revenue stream digitized content represents is an answer we hope to learn through this process,” said president and CEO of Condé Nast, Charles H. Townsend.
The magazines will be sold through iTunes (Wired will also be available in other formats); it will be a great test for the future of the iPad and the publishing industry in general. Will you simply browse the Wired website, and get the info from there for free, or will you purchase the paid version of the mag through iTunes? It depends, mostly, on how Condé Nast plans to provide extra value for iPad users.
(from Mashable)
Experience Nowness with LVMH
Prada Fall/Winter 2010 fashion show live online
If the first few weeks of the new decade are anything to go by, it appears the Internet will be playing an increasingly important role in the future of the catwalk show.
Until recently, exclusivity was the word of the day at most fashion house’s catwalk events, with invitations typically reserved for those in the know and with clout. And beefed-up security made sure that if your name was not down, you weren’t coming in.
Nowadays it seems the total opposite is occurring. More and more creative directors are using digital channels to get their latest creations directly in the hands of fashion fans, bloggers and anyone else with an interest. This Saturday both Emporio Armani and Burberry Prorsum ran their shows live on the internet. Burberry also opened the show to blogging and comments via Twitter.
Earlier last week Dolce&Gabbana posted a preview of their collection on their website. They also ran a live backstage video on screens on either side of the runway, as well as projecting scenes from the movie “Baaria” by Italian director Giuseppe Tornatore onto a huge screen, underlining the Sicilian theme of the collection. All of this content was of course made available on their website as well.
And it made little difference if you did not receive an invite to Prada’s Fall/Winter 2010 menswear show, as the entire thing was streamed live via their website last night. Miuccia Prada’s show included a film by video artist Yang Fudong, which is also viewable online.
We’ll be keeping an eye out for how fashion brands are using digital channels to evolve their catwalk shows throughout the year. Keep checking for more details.
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