Burberry launches motion-responsive campaign
Christopher Bailey is at it again, claiming another ‘digital first’ for luxury. This time they’re launching a motion-responsive video campaign which allows users to rotate, pause and drag images 180 degrees. The idea being to bring the reality of show experience closer to the end user. See & hear Christopher breaking it down here.
Burberry in 3D
Burberry will create fashion history later this month (February) by globally streaming its fall/winter 2010/2011, womenswear catwalk show, live from London Fashion Week in 3D. It will, “enable people to experience the energy and atmosphere of this event from around the world,” said Burberry’s chief creative officer, Christopher Bailey. “3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.’’
The catwalk show, to be held at The Chelsea College of Art, on the afternoon of February 23rd, will simultaneously be streamed directly to invitation-only, custom screening sites, designed by Bailey, and fully-equipped with 3D goggles, in New York, Paris, Dubai, Tokyo and Los Angeles.
Burberry is teaming up with SKY Television to utilise its 3D technology for the innovative project, which will include pre-show entertainment hosted from behind the scenes, backstage footage and red carpet arrivals.
Burberry will also live stream its show in 2D at http://live.burberry.com , where viewers can watch and comment on the show in real time using their Facebook and Twitter accounts.
(from telegraph.co.uk)
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