Lagerfeld for Coke Light
A very neat collaboration here for both parties. Although this isn’t strictly digital luxury it demonstrates a very modern approach to brand platforms. Coke benefits from the huge cache Karl brings to it along with his self-professed addiction to the fizzy beverage, and Karl continues to do one of the things he has done beautifully throughout his career, which is create accessible entry points to high end brands.
Not only has Karl designed the bottle, but he also shot the ad campaign. Details are the bottle is made of aluminium and comes neatly boxed with a bottle opener, available at Collette. This is not the first designer collaboration Coke Light has undertaken, but it may well prove to be their most significant.
Monocle x Blackberry 9700
A neat little collaboration between Blackberry and Monocle has produced 100 limited edition devices, which come preloaded with Monocle’s 25/25 travel guides.
We predict this is the tip of the iceberg for collaborations between ‘hardware’ (be it technology, luggage or apparel) and content providers because:
i) It offers luxury brands the opportunity to reinforce their positioning with like-minded brand
ii) They can sell more product with limited edition cache, and
iii) It offers real value to customers
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