Top 10 Luxury Sites Don’t Work On iPad
PSFK published an article today which covers their research in to the Top 10 luxury sites compatibility with iPad. Not a great result – only Gucci passed. Why? Well obviously due to their dependence on Flash, a technology that Steve Jobs has outlawed in both the iPad and iPhone. While this decision is controversial it can’t be ignored by the luxury sector. The iPad is just about to launch in major luxury markets markets like Japan, where iPhone penetration is 46%. The lag time in not embracing the technology could cost dearly. Let’s hope this isn’t a reflection of past trends the luxury industry has been slow to embrace.
Condé Nast luxury titles coming to iPad
When the iPad was announced, some media partnerships were announced with it, but it wasn’t hard to guess that, in the period before the device actually comes to the market, we’ll see many more.
We already know that Condé Nast is working on an iPad version of Wired magazine, and we’ve even seen a demo version of it.
Now, New York Times reports that Condé Nast is preparing to launch some of its other top magazines on the iPad, with the first (besides Wired) being GQ, Vanity Fair, The New Yorker and Glamour. According to the NYT, when iPad arrives in April, GQ will be ready with a tablet version for that same month; Vanity Fair and Wired will follow in June, while The New Yorker and Glamour will have issues sometime in the summer.
“We feel confident enough that consumers will want our content in this new format that we are committing the resources necessary to be there. How large a revenue stream digitized content represents is an answer we hope to learn through this process,” said president and CEO of Condé Nast, Charles H. Townsend.
The magazines will be sold through iTunes (Wired will also be available in other formats); it will be a great test for the future of the iPad and the publishing industry in general. Will you simply browse the Wired website, and get the info from there for free, or will you purchase the paid version of the mag through iTunes? It depends, mostly, on how Condé Nast plans to provide extra value for iPad users.
(from Mashable)
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