Top 10 Luxury Sites Don’t Work On iPad
PSFK published an article today which covers their research in to the Top 10 luxury sites compatibility with iPad. Not a great result – only Gucci passed. Why? Well obviously due to their dependence on Flash, a technology that Steve Jobs has outlawed in both the iPad and iPhone. While this decision is controversial it can’t be ignored by the luxury sector. The iPad is just about to launch in major luxury markets markets like Japan, where iPhone penetration is 46%. The lag time in not embracing the technology could cost dearly. Let’s hope this isn’t a reflection of past trends the luxury industry has been slow to embrace.
Pokeware & Video Hotspotting
Following on from our last piece, there are some interesting developments around video hotspotting that could have major implications for fashion and luxury industries. Essentially they ustilise the engagement of video and link it to ecom. Pokeware is one of the players which is gunning specifically for fashion. As this demo on Dazed illustrates, there is still some way to go (static links as opposed to dynamic real-time). It’s a space that is going to hot up dramatically in the coming months. BoF have done a nice piece on it here.
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